With over 30 years’ experience in transport planning and traffic engineering, in both the public and private sectors, David has promoted schemes ranging from major infrastructure projects (including new roads etc) to private development projects (including city/town regeneration schemes), major housing developments, large scale commercial developments, new health facilities and numerous sports stadia across the UK and Europe.

Before establishing Prime, David spent the last few years heading up the transport team at one of the UK’s major strategic land development companies.

Here he provided transport advice on all aspects of the planning process, from site selection to receiving planning content, giving him a unique insight into the commercial and technical pressures faced by developers operating in today’s planning systems.

David is often called upon for the preparation and delivery of evidence as an Expert Witness in relation to highway/transport issues at Public Inquiry, but his biggest strength is his ability to build relationships with clients, fellow professionals and local highway authority officers.

Outside of work, David enjoys watching a wide selection of sports including various forms of motor racing around the UK and Europe, following Haverfordwest FC (don’t ask) and walking the office dog.

Dave has been working in transport planning since 2005 and has gained excellent experience from public and private sector projects in the UK and Ireland across residential, retail, commercial, energy, healthcare, and education sectors.

He has bespoke skills in traffic forecasting, modeling, and traffic impact assessment and has produced numerous Transport Assessments/ Statements, Travel Plans, Environmental Statement chapters and feasibility studies. He shares his experience with junior staff when mentoring.

Dave is now Associate Director at Prime Transport Planning, where he is responsible for supporting projects through the planning process, which includes client liaison, stakeholder negotiation, and acting as Expert Witness at Public Inquiries and Hearings.

Away from the office, Dave does his best to keep his two young daughters entertained while trying to find the time to squeeze in a trip to the gym or go for a run.

Anthony has almost 10 years of experience working in Transport Planning, with his knowledge derived from a mixture of both private and public sector work.

His expertise in Highways Development Control has seen him lead teams, manage planning applications, address flooding issues and oversee Public Rights of Way for a local authority. Anthony’s work has taken him to Planning Committees, where he has supported numerous challenging developments.

His current role involves the preparation of Transport Assessments, Transport Statements and Travel Plans, as well as overseeing the work of junior members of staff.

Outside of work, Anthony enjoys walking with his dog and spending time with his young son.

Vanessa joined Prime in 2017 as a Traffic Technician, gaining hands on experience through various positions and moving her way up to Senior Transport Planner. During her time at Prime, Vanessa has worked on numerous projects in the residential, commercial, leisure, healthcare and energy sectors, gaining experience in both private and public sectors of the development industry.

Vanessa’s current role involves the preparation of Transport Assessments, Transport Statements and Travel Plans, supporting projects in the planning process from conception through to submission. A key part of Vanessa’s role is the provision of access strategy plans and drawings, having gained excellent experience in access design and associated visibility requirements, swept path analysis, carpark design and off-site mitigation design.

In her spare time, Vanessa enjoys DIY projects (not all of them successful), doing home workouts and going to festivals with friends and family.

Ben has been working in Transport Planning since 2015, having experience in a number of sectors of the development industry including residential, education, leisure, and retail.

Ben’s role involves preparing Transport Assessments, Transport Statements, and Travel Plans, which has required Ben to organise traffic surveys, analyse data, undertake traffic forecasting, and assess the capacity of junctions using industry-standard software such as ARCADY and PICADY. Ben also has experience with TRACC software in assessing the accessibility of various sites by sustainable modes of transport, as well as some experience in assisting in producing technical drawings.

Outside of work, Ben enjoys attending Liverpool FC games and gigs as well as going running.

Emma has been working in Transport Planning since April 2024, having entered the industry and commenced her consultancy career as a graduate at Prime (Transport Planning). In the months since, Emma has been involved in projects from numerous sectors of the development industry such as residential, education, industrial and sustainable energy.

Emma’s day-to-day role includes preparing scoping reports, Transport Statements, Transport Assessments, Travel Plans and input to EIA chapters. She has further explored active travel and vehicular access options for sites, developed parking strategies and organised and analysed traffic surveys. Emma is proficient in producing GIS-based accessibility analysis plans, utilising the TRACC software to determine nationally recognised distances from a site and the time taken to reach local amenities.

Through her desire to expand her technical expertise, Emma is keen to take on projects, using advice and her own initiative to complete tasks to a high standard.

In her free time, Emma volunteers for Girlguiding, representing the organisation as a Leader for a group of young people aged 14-18 years old, and loves to bake and read Penguin’s collection of classic fiction. Emma grew up sitting on hay bales surrounded by cows and chickens!

Carrick began his career in transport planning in 2024 after graduating in civil engineering from Liverpool John Moore’s University, where he built a foundation in project management, highway infrastructure and computer aided design.

His current role involves assisting colleagues in preparing access appraisals for potential developments, transport statements/assessments for residential, commercial and energy developments, and construction traffic management plans for Battery Energy Storage Systems (BESS).

 As a graduate he is keen to learn and develop in the profession, his desire to improve means he is always eager to learn new skills and accept tasks of increasing responsibility.

 Outside of work Carrick enjoys playing Gaelic sports, bouldering, and a bit of DIY around the house. 

After almost 30 years in Intelligence at Merseyside Police, Sally joined the team at Prime to keep an eye on our proceedings.

Looking after all aspects of the day to day management of the business, from finance to admin and HR, Sally keeps everything running to plan, making our and our clients lives a whole lot easier.

Bella has recently joined Prime after working in creative film and photography as a production coordinator. Last year she completed her MSc in global health and public policy at King’s College London and has experience working in communications, marketing, fundraising and project coordination. As Office Manager at Prime, she helps with all things finance and general admin.

With a first class degree in digging from Pawvard University, Obie is a valued new member of the Prime team. When he is not in the office sniffing around for food, Obie likes to go on long walks by the beach and chase his cat friend Hal.